nice to meet you, I'm Jordana! but you can call me Jojô.
ux/ui designer, visual designer e arquiteta. sou multidisciplinar e multipotencial.
lê-se: faço-de-tudo (mas faço bem-feito, ok?)
Possuo uma bagagem multidisciplinar enraizada em arte gráfica. Meu percurso abrange UX/UI, visual design, arquitetura, pesquisa e docência.
Com mestrado em UX/UI Design pela Nuclio Digital School, também sou mestra em Artes, Urbanidades e Sustentabilidade pela Universidade Federal de São João del-Rei e graduada em Arquitetura e Urbanismo pela mesma instituição.
Atualmente, trabalho como UX designer no Nossas, uma rede de ativismo fundada em 2011, reconhecida no Brasil pela criação de tecnologias cívicas voltadas para a mobilização social. Também atuo na BrainBuffet, uma plataforma de cursos online considerada uma das mais eficazes e amplamente utilizadas nos Estados Unidos.
Trabalhei como designer de produto no Catarse e, anteriormente, coordenei o curso de Arquitetura e Urbanismo no Centro Universitário UNIFAEMA. Durante essa jornada, tive a oportunidade de criar identidades visuais e estratégias de marca para diversos projetos.
experience
I currently thrive as a freelance professional specializing in UX/UI design and crafting visual identities for diverse brands, both locally and internationally.
Previously, I held the role of Product Designer at Catarse, Brazil's pioneering crowdfunding platform for creative ventures, where I honed my skills for over 2 years. My role involved sculpting and executing the product roadmap, strategizing and implementing UX/UI flows, all geared towards delivering optimal solutions for our platform users.
I'm a multidisciplinary professional, and my journey has threaded through various domains - spanning graphic design, architecture, craftsmanship, photography, event ephemeral architecture, freelancing, event coordination, graduation invitation design, research, teaching, and coordination.
This breadth of professional experiences has not only sharpened my adaptability and creativity but also underscored the importance of effective communication in every facet of my work.
specializations
I've pursued numerous professional and academic courses throughout my career. Recently, I completed a Professional Master's in UX/UI Design at Nuclio Digital School (2022) and specialized in UI/UX design at the California Institute of the Arts - CalArts.
My academic background delves into popular architecture, HIS, participatory projects, and sustainability. I've been actively engaged in extracurricular projects since my undergraduate days, particularly focused on the right to the city context.
Additionally, I've undertaken and continue to pursue courses encompassing these areas I've mentioned. As a researcher and creative at heart, I enjoy exploring new avenues. I'm well-versed in various software relevant to my field.
One crucial thing about me: I'm passionate about learning. It might sound cliché, but as a true Capricorn, dedication is my forte. After all, I'm here to showcase my skills, right?
proficiencies and skills
My current base is in Rio de Janeiro, and I'm enthusiastically considering opportunities that involve geographic changes, spanning different regions of Brazil or potentially abroad.
Fluent in Portuguese, my native language, I possess advanced proficiency in English, along with solid intermediate-high level skills in Spanish.
Proficient in Figma, Adobe XD, Webflow, and Dovetail, I also have familiarity with Google Analytics. Additionally, I utilize Adobe Photoshop, Illustrator, After Effects, and InDesign. I approach problem-solving with communicative, adaptable, and creative traits. I highly value empathy, embrace learning, maintain strong interpersonal relationships, and meticulously attend to details. My skill set encompasses critical thinking and leadership abilities.
professional background
_ 2023 - ongoing | Ambassador (voluntary) at +Mulheres em UX Brasil
Latin American community dedicated to empowering and involving women in the Technology and User Experience market.
_ 2021 - 2023 | Product Designer at Catarse
Responsible for constructing/implementing the Product roadmap and developing UX/UI flows aimed at achieving the best possible solutions for users and efficient process management. Enhanced Product Discovery processes, prototyping, and flow/screen testing. Collaborated with the team on designing new platform features, iterated on improving existing functionalities, and contributed to Catarse's Design System.
_ 2015 - ongoing | Visual designer freelancer
I spearheaded the creation of visual identities and branding, developing diverse graphic materials for digital and traditional platforms. Additionally, I engaged in directing creative efforts, utilizing skills in branding, art direction, visual design, UI/UX, and illustration.
_ 2020 - 2022 | Art Director at Bicho Mamãe
At Bicho Mamãe, I spearheaded comprehensive graphic production, overseeing visual identity creation, garment design, and print conceptualization. Additionally, I led as Director of Photography and crafted market positioning strategies. The clothing brand's distinctiveness lay in its dedication to minimal environmental impact and support for small-scale producers, all while fostering vital dialogues about feminism, motherhood, and LGBTQIA+ rights.
_ 2018 – 2019 | Coordinator and Professor in Architecture and Urbanism at the Centro Universitário Faema - UNIFAEMA
I oversaw and strategically planned pedagogical, operational, and organizational activities within the Architecture and Urbanism program, while actively contributing to academic boards. As an educator, I delivered courses including Architecture Design, Architectural Drawing, and Theory and History of Architecture and Urbanism.
_ 2012 – 2018 | Visual Designer and Architect at Celebrer Eventos
Throughout my career, I've taken on diverse roles, encompassing the creation of visual identities, graphic materials, and marketing strategies. I led the production of graduation invitations, excelling in art direction, overseeing photography, managing the printing process, and maintaining direct client communication. Additionally, I actively contributed to conceptualizing scenic design projects and spearheaded ceremonial team leadership at social events.
academic background
_ 2022 | Professional Master's in UX/UI Design
Institution: Nuclio Digital School / The program, structured as a Bootcamp, focuses on product creation using User-Centered Design principles, involving research, prototyping, and validation. It explores research techniques, Design Thinking methodology, crafting value propositions, and the application of User Experience (UX) techniques to translate concepts into tangible products.
_ 2020 – On hiatus | Doctorate in Urban Planning - UFRJ
Institution: Federal University of Rio de Janeiro / The research project aims to study Parametrization and Participation: The use of digital tools in popular architecture projects. It intends to discuss technologies for social housing and new forms of project representation.
_ 2016 – 2018 | Master's in Arts, Urban Studies, and Sustainability - UFSJ
Institution: Federal University of São João del-Rei / The research project aimed to explore the correlation between individuals and space regarding the appropriation within social interest housing complexes through extensionist practices. Within this framework, the study sought to establish a discourse between technical expertise and empirical knowledge, utilizing mediation interfaces commonly employed by technical consulting services in social housing.
_ 2011 – 2016 | Bachelor's in Architecture and Urbanism - UFSJ
Institution: Federal University of São João del-Rei / During my undergraduate studies, I actively participated in extracurricular projects such as Scientific Initiation, University Extension, Teaching Assistantship, and Junior Company, enriching my academic journey.
additional education
_ 2021 | UI/UX Design Specialization
California Institute of the Arts (CalArts), Coursera
_ 2021 | UI/UX & Prototype - Web
Cel.lep / Estação Hack - Facebook
_ 2021 | UX Design Fundamentals
California Institute of the Arts (CalArts), Coursera
_ 2021 | Visual Elements of User Interface Design
California Institute of the Arts (CalArts), Coursera
_ 2021 | Seeing Through Photographs
The Museum of Modern Art (MoMA), Coursera
_ 2019 | Epistemologies and Methodologies: Researching and Writing about Latin America
University of São Paulo, USP, Brazil
_ 2019 | Understanding Social Construction of a Disaster
University of São Paulo, USP, Brazil